Advertising Strategy of Coca-Cola

What is advertisement? Advertisement is Paid, non-personal, public communication about causes, goods and services, ideas, organizations, people, and places, through means such as direct mail, telephone, print, radio, television, and internet. Objective of advertisement are to inform, persuade and motivate potential customers, but also has a strategic significance for the company’s image in whole or brand the product belongs. Advertisement strategies are varying among the regions. The types of advertisement used in a region are depending on its culture, norms, religion, tradition and language.The advertisement that are used in Western and Asia is very different in every aspect. I will take Coca-Cola to compare strategies of advertisement that have been used in western and Asia. In Asian countries Coca-Cola’s strategy is mostly depend on entertainment and youths. But in Western countries the strategy is a bit different. They try to promote the drink is healthy and safe to drink. Even Coca-Cola has introduced Diet Coke to attract people in Western country. The Western people more take care about their health compare to Asians.So they have to show the drink is suitable for a healthy lifestyle. Another important aspect of Coca-Cola Company’s advertisement in Western countries is they like to use woman and sex element. Most of their advertisements are with sexy ladies who are models or actresses holding the drink or holding it in their hand. In Western countries it is very normal to promote a product in this way. But in Asian countries it is very hard to do such advertisement because most countries have strict regulations and very religious.Asian countries give importance to cultural values and they are against sex elements in advertisement. Coca-Cola’s advertisement in Asian countries gives importance to youths and youngsters. They advertisement normally shows that they will get new energy after drink it. They will so energetic and can do things without getting tired. But in Western countries they give importance to all. Even they use children also in advertisement to attract them to drink Coca-Cola. The company give equal importance to adults also.The Coca-Cola’s advertisement in Asia also gives importance to Asian festivals and celebration. For every festival and celebration like Chinese New Year, Independence Day, Christmas and so on Coca-Cola will introduce new advertisement to promote their product. Sometimes they insert the cultural values in these advertisements. But in Western countries the situation is very different. Cultural values of Asians and Western people are very different. So large companies like Coca-Cola have to differentiate their advertisement according to region to survive and lead the market.

Proposal for Quality of Work Life Essay

INTRODUCTION Human resources play a very important role in success of an organization and thus, management of human resource assumes importance. Many aspects affect the management of human resources. One such aspect is Quality of Work Life (QWL). It is a philosophy, a set of principles, which holds that people are the most important resource in the organization as they are trustworthy, responsible and capable of making valuable contribution and they should be treated with dignity and respect . The elements that are relevant to an individual’s quality of work life include the task, the physical work environment, social environment within the organization, Administrative system and relationship between life on and off the job. QWL consists of Opportunities for active involvement in group working arrangements or problem solving that are of mutual benefit to employees or employers, based on labor management cooperation. People also conceive of QWL as a set of methods, such as autonomous work groups, job enrichment, and high involvement aimed at boosting the satisfaction and productivity of workers. It requires employee commitment to the organization and an environment in which this commitment can flourish. Thus, QWL is a comprehensive construct that includes an individual’s job related wellbeing and the extent to which work experiences are rewarding, fulfilling and devoid of stress and other negative personal consequences. According to Gadon (1984), QWL programs have two objectives: (a) to enhance productivity and (b) to increase the satisfaction of employees. Thus QWL provides healthier, satisfied and productive employees, which in turn provides efficient and profitable organization. Quality of work life (QWL) is viewed as an alternative to the control approach of managing people. The QWL approach considers people as an ‘asset’ to the organization rather than as ‘costs’. It believes that people perform better when they are allowed to participate in managing their work and make decisions. This approach motivates people by satisfying not only their economic needs but also their social and psychological ones. To satisfy the new generation workforce, organizations need to Concentrate on job designs and organization  of work. Further, today’s workforce is realizing the Importance of relationships and is trying to strike a balance between career and personal lives. Successful organizations support and provide facilities to their people to help them to balance the scales. In this process, organizations are coming up with new and innovative ideas to improve the quality of work and quality of work life of every individual in the organization. Various programs like flex time, alternative work schedules, compressed work weeks, telecommuting etc., are being adopted by these organizations. Technological advances further help organizations to implement these programs successfully. Organizations are enjoying the fruits of implementing QWL programs in the form of increased productivity, and an efficient, satisfied, and committed workforce which aims to achieve organizational objectives. The future work world will also have more women entrepreneurs and they will encourage and adopt QWL programs. Whilst there has, for many years, been much research into job satisfaction (1), and, more recently, an interest has arisen into the broader concepts of stress and subjective well-being (2), the precise nature of the relationship between these concepts has still been little explored. Stress at work is often considered in isolation, wherein it is assessed on the basis that attention to an individual’s stress management skills or the sources of stress will prove to provide a good enough basis for effective intervention. Alternatively, job satisfaction may be assessed, so that action can be taken which will enhance an individual’s performance. Somewhere in all this, there is often an awareness of the greater context, whereupon the home-work context is considered, for example, and other factors, such as an individual’s personal characteristics, and the broader economic or cultural climate, might be seen as relevant. In this context, subjective well-being is seen as drawing upon both work and non-work aspects of life. However, more complex models of an individual’s experience in the workplace often appear to be set aside in an Endeavour to simplify the process of trying to measuring â€Å"stress† or some similarly apparently discrete entity. It may be, however, that the consideration of the bigger, more complex picture is essential, if targeted, effective action is to be taken to address quality of working life or any of it’s sub-components in such a way as to produce  real benefits, be they for the individual or the organization. Whilst Quality of Life has been more widely studied (4), Quality of working life, remains relatively unexplored and unexplained. A review of the literature reveals relatively little on quality of working life. Where quality of working life has been explored, writers differ in their views on its’ core constituents. It is argued that the whole is greater than the sum of the parts as regards Quality of working Life, and, therefore, the failure to attend to the bigger picture may lead to the failure of interventions which tackle only one aspect. A clearer understanding of the inter-relationship of the various facets of quality of working life offers the opportunity for improved analysis of cause and effect in the workplace†¦.This consideration of Quality of working Life as the greater context for various factors in the workplace, such as job satisfaction and stress, may offer opportunity for more cost-effective interventions in the workplace. The effective targeting of stress reduction, for example, may otherwise prove a hopeless task for employers pressured to take action to meet governmental requirements. OBJECTIVES OF THE STUDY GENERAL OBJECTIVES * To study the level of satisfaction of employees towards the quality of work life. * To study the importance given by the organization to quality of work life * To study suitable measures to improve the quality of work life. * To identify the major areas of dissatisfaction if any, and provide valuable suggestions Improving the employee’s satisfaction in those areas. * To study the role and importance of good quality of work life of employees in an organization SPECIFIC OBJECTIVES: * To study the present and overall quality of work life in the  organization. * To understand the relationship between QWL and employee satisfaction. * To study quality of work life contributed for employees personal and professional development STATEMENT OF THE PROBLEM The major factor which has influenced the increasing importance of provision of quality of work life is employees themselves. Workers are changing. They have become more educated and independent. Close attention to QWL provides a more humanized work environment. Hence it is very essential that every organization ensure that their employees have a positive quality of work life. Quality of Work Life in an organization is essential for the smooth running and success of its employees. The quality of work life must be maintained effectively to ensure that all employees are running at their peak potential and free from stress and strain. The Quality of Work Life can affect such things as employees ‘timings, his or her work output, his or her available leaves, etc. Quality of Work Life helps the employees to feel secure and like they are being thought of and cared for by the organization in which they work. An organization‘s HR department assumes responsibility for the effective running of the Quality of Work Life for their employees. This being the real fact and since there was absenteeism and lack of job satisfaction among the workers in an organization, the researcher has made an attempt in this regard and has undertaken the current study to analyze the Quality of Work Life in this organization and to offer suitable suggestions for the organization to take necessary steps to improve the Quality of Work Life among its Workers. NEED OF THE STUDY There is a much about the quality every aspect viz. quality product, quality of material and inp uts there in, quality of packing, quality of product development and quality of service. The quality of work life and quality of life, which is pivotal aspects in everyone’s work life. This also brings employee satisfaction You can obtain man’s physical presence at a given place, and a measured number of skilled muscular motions per hour or day. But the enthusiasm, initiative, joy, loyalty, you can’t obtain by devotion  of hearts, mind and souls. Apart from this if the employee is provided with other extrinsic and intrinsic benefits then this will lead for high productivity and results in employee satisfaction too. To introduce the hard practices in to the organization it is the important to have encouraging atmosphere. QWL is one of the most important factors, which leads to such favorable atmosphere. It produces more humanized jobs. It attempts to serve the higher order needs of employees are human resources that are to be developed rather than simply used QWL leads to an atmosphere that encourages than to improve their skill. It also leads to have good interpersonal relations and highly motivated employees who strive for their development. QWL will ensure enthusiasm work environment with opportunities for every one to give is best. Such job will provide job satisfaction and pride to the company. DEFINITIONS CONCEPTUAL DEFINITION * According to R.E.WALTON(1973) â€Å"Quality of work life is a process by which an organization responds to the employees needs for developing mechanisms to allow them to share fully in making the decisions the design their lives at work† * According to THOMAS S. BATEMAN AND SCOTTA.SNELL(2003) â€Å"Quality of work life refers to programmes designed to create a workplace that enhances employee well-being† OPERATIONAL DEFINITION * â€Å"Quality of work life defined as the level of employee’s satisfaction or dissatisfaction on   Working conditions at the work place† * â€Å"Quality of work life can be define as â€Å"The quality of relationship between employees and the total working environment† RESEARCH DESIGN Descriptive research design – This is used â€Å"to describe systematically the facts and Characteristics of a given population or area of interest, factually and accurately† One of the main benefits of descriptive research is that fact that it uses both quantitative And qualitative data in order to find the solution to whatever is being studied. This in turn can help to describe and give an answer to certain life experiences. For example, when carrying out a case study descriptive research allows various sources to be Considered such as personal accounts. With this in mind, it enables a wider view of an issue As opposed to strict numbers and figures which can only account on facts rather than Experiences. UNIVERSE For the purpose of this study the employees may belong to any manufacturing company in Chennai. SAMPLE SIZE In this study the sample size is 50 SAMPLING METHOD Non Probability Sampling: Non Probability sampling refers to methods of selecting individuals to include in a study where some elements of the population have no chance of selection, or where the probability of selection can’t be accurately determined. Non Probability sampling methods include accidental sampling, quota sampling and purposive sampling. SAMPLING TECHNIQUE PURPOSIVE SAMPLING. Purposive sampling starts with a purpose in mind and the sample is thus selected to include people of interest and exclude those who do not suit the purpose. This method is popular with newspapers and magazines which want to make a particular point. This is also true for marketing researchers who are seeking support for their product. They typically start with people in the street, first approaching only ‘likely suspects’ and then starting with questions that reject people who do not suit. The universe is very large and the sample size is relatively small (50). The samples to be taken  Purposively from manufacturing sector. Purposive sampling technique facilitates data collection on the basis of availability of the samples and convenience of the researcher. METHODS OF DATA COLLECTION Essentially two types PRIMARY DATA AND SECONDARY DATA Primary data are those which are collected for the first time and are original in character. Data which are originally collected by the investigators are called primary data while the secondary data are collected through some other sources. For example, information collected by an investigator from a. student regarding his class, caste, family background, etc., is called primary data. On the other hand, if the same information collected about the student from the school record and register, then it is called secondary data. TOOLS OF DATA COLLECTION The tool to be used to collect data here is the interview schedule. INTERVIEW SCHEDULE An interview schedule is a list of questions to ask the interviewee. It should start with more open questions. An interview schedule is prepared to effectively find out useful and accurate information. CONCLUSION This research proposal serves a small outline about the future project on the topic Quality of work life. This is the current emerging problem that most of the sectors Are working towards to improve it.

Russian literature Essay Example | Topics and Well Written Essays - 1000 words

Russian literature - Essay Example It clearly showed that the very "simple Soviet man" by whose name all the Stalinists sworn suffered from Stalinism most of all. The main character of Solzhenitsyn’s story is Ivan Denisovich Shukhov, the ordinary prisoner of Stalin's camps. In this story the author on behalf of his hero tells on just one day out of three thousand six hundred and fifty-three days of term of Ivan Denisovich. But that day will be enough to understand what conditions prevailed in the camp, which law existed, learn about the lives of prisoners to get terrified by all this. Camp is a special world that exists separately, in parallel to that of other people. Here there are other laws that differ from our usual ones; everyone here survives in its own way. Life in the camp is shown not from the outside, but from inside by the person who knows about it firsthand, from his personal experience. That is why the story is startling in its realism. The question is whether it is possible to survive in these ter rible conditions, to survive not only as a being, but as a personality. The main character with all his life proves that it is possible. "Thank you, Lord, another day is gone!" - Ivan Denisovich concludes his story, - "A day passed, unalloyed, almost happy". On this day, Shukhov was really lucky: a team was not driven to Sotsgorodok to pull wire in the cold without heat, passed through the cooler, got off with just washing the floors in the guard room, received an extra portion of dinner meals, the work was familiar to him – he had to put the wall in the TPP, he worked lively, passed the jail shakedown safely and carried the saw to the camp, earned some money in the evening at Caesar's and bought two glasses of Latvian home-grown tobacco, and, which was most important, he did not get sick, he coped the cold. Ivan Denisovich Shukhov was sentenced to ten years on trumped-up case: he was accused that he had returned from captivity with the secret German job assignment, and nobod y could state exactly what exactly this job was. As a man he cannot help causing respect: in spite of all the conditions he managed to keep kindness and friendly attitude to people, he has not got bloody-minded, has not lost humanity. Shukhov is willing to share the latest with a good man, even just to please him. Ivan Denisovich gives cookies to Alyosha-Baptists to pamper and support him, because he "caters to all, and can not earn. " And how well Ivan Denisovich treats Gopchik! For him Gopchik is almost as a native son. I feel deep respect to this man, unlike, for example, to the jackal Fetyukov, a former high chief, accustomed to command, who does not even hesitate to get butts out of the spittoon. This is a real jackal, who lives at the expense of other’s leftovers. To lick someone else's plates, to look into someone’s mouth in anticipation that he would get something - for him it is quite common. He causes only disgust, even convicts refuse to work with him. In th e camp he had not left even a drop of male pride, he openly wept when he was beaten for licking plates. Indeed, everyone chooses a lifeline for himself, but the most undignified way is the way of an informer Panteleev living through squealing to other prisoners. These people are hated in the camp, and the fact that the three were killed, did not surprise anybody. Death here is common, and life turns into nothing. It scares the most. Unlike them, Ivan Denisovich "was not a jackal, even after eight years of

American Exceptionalism Essay Example | Topics and Well Written Essays - 1250 words

American Exceptionalism - Essay Example Throughout the history, American political leaders have been "relatively autonomous" from political pressures and are able to use their autonomy to solve problems confronting the state. During the Cold War, the international policy challenged Truman administration and national security planners. In the early Cold War period was the problematic nature of life in the "atomic age," which explicitly connected public with national security policy. The battle against the Soviet Union and communism marked a new period in American political agenda. In contrast to other states, the USA followed exceptionalist policies based on the idea of the American way of life and liberty. During this period of time, America joined anti-internationalist streak and opposed participation in international institutions. These international relations led to changes on the national level. Parliamentary systems of government abound elsewhere in the world and can be divided into various categories; no other advanced industrialized democracy has emulated the American system. American institutions are exceptional. The battle against communism and anti-internationalist streak caused new worldviews help by most Americans. ... Americans expect less of government in services, particularly in the provision of social welfare, than do citizens of zither democracies; they strongly support civil liberties such as freedom of the press; and they are of course strongly in favor of a democratic form of government. Chief among the political traditions that have been strong elsewhere but almost absent from American politics has been social democracy. The United States is unique among industrialized democracies in never having had a social democratic movement with a strong popular following. After the Cold war, Americans continued their international expansion and were involved in the Gild War. Nuclear weapons revolutionized how the U.S. military was actually used, in, for example, Korea, Vietnam, or the Gulf War (Spanos 89).The argument here is first an existential claim that nuclear weapons changed the way Americans understood its place in a world. Truman administration planners charged with managing postwar national security policy did conceive of nuclear weapons as revolutionary in the sense that they believed doctrinal changes tied to the integration of nuclear weapons into the armed forces did have consequences for the state and society. The Vietnam War and the Gulf war changed national values and traditions of the nation. Exceptionalism was codified in the Weinberger Doctrine (1984) and the Powell Doctrine (1990=1991). A new period in international politics was marked by new international policies introduced by Bill Clinton. The politics of exceptionalism was embodied in Clinton's politics of enlargement and engagement, his vision of Iraqi leader and nuclear weapon (Ignatieff 94). Both Congress and the media (the presidency much less so) have

Statement of Career Objectives Personal Example | Topics and Well Written Essays - 500 words

Of Career Objectives - Personal Statement Example I have also worked in different departments of the hospital and have gained valuable experience of handling different administrative and technical matters. Organizational leadership is my favorite field of study and I think this is a right time for me to step in this field as I will not only be completing my graduation in business finance in May 2010 but also I have gained almost 10-year practical experience in the fields of healthcare and education. My interest in organizational leadership, relevant educational background, and work experience make me a suitable candidate to get admission in the University of Idaho’s Graduate program. Another reason for applying in this program is related to my professional life. I want to establish my career in the field of organizational leadership, and that is only possible if I get an opportunity to get a master degree from a prestigious university. University of Idaho is known for its highly qualified faculty not only in field of Adult/Organizational Learning & Leadership but also in all other courses being offered by the university. I believe that the University of Idaho can become a precious part of my educational and professional success by providing me with up to date education in my desired field. It is due to the well-experienced faculty of the University of Idaho, that I have taken my decision to do masters from this great university. I want to complete my education under the guidance of highly qualified faculty of the University of Idaho as it will help me become a professional in the filed of organizational leadership. I have a desire to establish my career as a successful organizational leader. I want to use my skills to ensure individual growth, to bring productive changes in the organizational culture and society, and for organizational development. I believe that a country can progress only if its citizens get high quality education from the top universities of the world. I have

Organizational Research and Theory Paper Example | Topics and Well Written Essays - 2500 words

Organizational and Theory - Research Paper Example Organisations need a combination of some of these resources. If they do not need any other resource at all, human resources cannot be done without. In using various resources, they must be careful so that they use only resources that are of benefit to the organisation. They must also know when some resources are useful and when they are not. Of course, it must be noted that there may be situations in which one has to modify certain resources in ways that will suite one’s organisation. Above all, organisation must always remember that their goals, policies and programmes are important in the determination of how resources are structured. The success of whatever strategy an organisation adopts largely depends on the types of resources available, how profit is maximised and how losses and new resources are managed. As with many things in life, there are resources that are good for some organisation and there are those that are not so good for them. In determining what category re sources belongs to, both the leadership and the management have important roles to play. They must also be able to recognise the impacts have or are likely to have in the advancement of the set goals of the organisation. If perhaps the resources are not performing as expected, they must be able to work out ways in which these resources can be optimally useful. This is because the organisation’s success in the competitive market place strongly depends on the performance of resources. Nature of Organizations and Environment In any organisation, there must be members who of course are human beings. This is exactly what the above quote indicates. The nature of organisations has a lot to do with the nature of human beings in them. The human resources as well as the natural resources found in any organisation have to be modelled into the form that favours the organisation. Humans, as we have been created, are unique. In a similar way, an organisation is unique. This certainly means that it would be almost impossible to come across two organisations that are exactly the same in all respects. In the same light, the environment is often unique, however, it may it may not be as unique as the organisation itself. Whatever the case may be, it must be underscored that the approach adopted by different organisations are largely different, even if the circumstances and environment are quite similar. It must be understood that in any organisation, there are variety of groups ( just as there could be a variety of environments). The groups and the environments are of different kinds, while some are loose, others are unstructured and temporary. Yet they all have a purpose because that is the reason they were set up in the first place. One of the basic unchanging rules of organisational behaviour is that the structure (as well as the environment) determines how members of the organisation relate. Four Stages of Organizational

Reflective journal Research Paper Example | Topics and Well Written Essays - 1500 words - 1

Reflective journal - Research Paper Example Nonetheless, I was pleased at being able to widen my area of experience and I had a positive outlook at joining the hospital. The use of the fieldwork learning framework helped me a lot in the previous placements that I had undergone so I used it to set my goals and the targets I would achieve while undergoing this hospital placement. I find this framework is especially useful in setting ones goals as it helps one apply both personal and professional resources that are available in order to continually develop a persons skills in the work place (Larkin & Hamilton, 2010). The continuous cycle allows one to go back reevaluate the progress that they have made as well as examine the different aspects that have room for improvement. The main goals I set for myself were to improve my manual hand skills as well as my documentation and interviewing skills. I spent the first day familiarizing myself with my surroundings and getting to know the other members of the staff and I got the opportunity to meet with my supervisor and formally introduce myself. I was formed on what my role as an Occupational therapist in the hospital would be and that we would mainly be focusing on the Oncology and General Surgery areas although there were many other areas that Occupational therapists could be involved in. I was a bit nervous as my knowledge on Oncology was not as thorough as I would have liked it to be and I hoped that things would go well but as the fieldwork learning framework suggests, learning is a continuous process that happens over time (Larkin & Hamilton, 2010). Once we began working, I was amazed at how busy the hospital was and the number of patients that we met on just the first day. I now believe that this plac ement will be harder than my previous ones but all in all I truly enjoyed my first day at the hospital. I have now finished my first week in the hospital and I have found it to be continually challenging. I have had to deal

Abu Dhabi economy Assignment Example | Topics and Well Written Essays - 1250 words

Abu Dhabi economy - Assignment Example All Islamic adherents imbue involving social and religious attachment on the work culture while guiding employees accordingly. The guidance starts at the beginning of employment when a prospective employee is given a contract that shows a modern Islamic culture in the workplace. In the holy month of Ramadan, companies advise their staff to follow internal cultural transformation. The opportunity offers a comfortable environment which encourages all employees not to miss the chance to fast without official Islamic grounds to perform appropriate obligatory prayers, and offer charity to their best. Halal food products The Muslim staff is not allowed to eat, smoke and drink in the month of Ramadan, however, non-Muslims are allowed to use hidden office spaces to take lunch, and tea breaks dressing conventionally is encouraged to adhere to religious observances of other people, and music is banned across all the premises. The month of Ramadan is celebrated by special foods in baskets to ea ch employee at an elaborate Iftar party festival. In addition, office working hours have been shortened to six hours from 8:00 AM to around 2:00 PM. Ramadan is not only a significant month in the marketing activities of the company but also the busiest one (Davidson, 2009, p.256). The company’s warehouse is often active all round the clock as regional distribution processes and production degrees rise significantly. In each month of Ramadan, the Al Islam’s sales have increased from twenty to approximately forty percent in comparison to other months. Laudable remains the fact that demand increase is not entitled to only individuals, but for family consumption with massive number of donations meals arranged for the under-privileged. Each year, Ramadan brings an aggressive feeling of competition among other food companies. On its part, Al Islamic has introduced a range of marketing as well as theme founded promotions to encourage its sales by increasing up its distributio n activities. The company focused on unique and Ramadan specific commodities offerings with exceptional discounts given to consumers, and iftar and suhur made available. As a leader in the halal segment, the firm has undertaken the social role of educating the general public on the halal meat process together with innate difference between halal and the genuine halal. The company launched a Ramadan’ promotional strategy on creating awareness on animal’s electric stunning, which is associated with the slaughtering process. On the other hand, stunning is a practice associated with the food industry as â€Å"real halal† slaughtering takes place without stunning (Davidson, 2009, p.456). Al Islami has undertaken an initiative to educate consumers on different slaughtering practices, as well as informing them that the firm does not make use of stunning, and deploys a hygienic method of slaughter using hands. Al Islami makes use of representatives at various slaughterh ouses and abattoirs in the world. Al Islami Foods believe that they have to be an example with successful management that blends religious obligations in the working culture. They provide a healthy corporate, as well as social environment, reflects the holiness of the Holy month. Advantages of Abu Dhabi business environment Abu Dhabi has become a competitive business location in attracting foreign investments by ensuring updating of business legislation to establish an optimum environment for investments to flourish. Present legislation in terms of tax, property rights, corporate governance, ownership and corporate governa

Performance management article Essay Example | Topics and Well Written Essays - 500 words

Performance management article - Essay Example Measurement of performance is through the collection, analyzing and dissemination of data to assess the production of an individual, group or organization as a whole. For a company’s success in the field, goals are structured as a means for the company to determine its success. This success rate can be measured through financial capacity, the rate of growth of the company or in terms of the quality of the services rendered. By measuring and creating ways to measure the development of the company, it is possible to measure the success of the company. True to many, the business clichà © ‘what gets measured gets done’ is complemented by the study. For a business that is starting up, profit generation is their main objective. Therefore, the managers in charge structure policies that will aid the workforce to attain the necessary goals setup. Use of bonuses is a commonly used method to incentivize the workforce to working better and efficiently. However, change is dynamic and therefore the company’s goals are subject to alteration. As such, the company must know the correct performance measurements systems that help the organization in achieving its necessary goals (Neely, 1999). In the recent past, the use of financial systems to measure performance was common. This enables the firm to know whether they were making the most on their profits, as this is the main objective of any business. From the data collected, the firm can only get the results in figures but no more deductions can be made. However, as the years have passed companies have sought for more complex systems show An example of its implementation is the choice for a firm to focus more on its customer relation services rather than on sales of the company. This will assist the firm to position itself in the market as an organization that cares about the quality of customer care services. The revised measurement will enable the organization to alter

Heteronormativity Kritik Essay Example for Free

Heteronormativity Kritik Essay This chapter is about sex, but not the sex that people already have clarity about. Outer space as a human, political domain is organized around sex, but a sex that is tacitly located, and rarely spoken, in official discourse. The poli ­ tics of outer space exploration, militarization and commercialization as they are conceived of and practiced in the US, embody a distinction between public and private (and appropriate behaviours, meanings and identities therein) highly dependent upon heteronormative hierarchies of property and propriety. The central aim of this chapter is to show how US outer space discourse, an imperial discourse of technological, military and commercial superiority, configutes and prescribes success and successful behaviour in the politics of outer space in particularly gendered forms. US space discourse is, I argue, predicated on a heteronormative discourse of conquest that reproduces the dominance of heterosexual masculinity(ies), and which hierarchically orders the construction of other (subordinate) gender identities. Reading the politics of outer space as heteronormative suggests that the discourses through which space exists consist of institutions, structures of understanding, practical orientations and regulatory practices organized and privileged around heterosexuality. As a particularly dominant discursive arrangement of outer space politics, US space discourse (re)produces meaning through gendered assumptions of exploration, colonization, economic endeavour and military conquest that are deeply gendered whilst presented as universal and neutral. US space discourse, which dominates the contemporary global politics of outer space, is thus formed from and upon institutions, structures of understanding, and practical orientations that privilege and normalize heterosexualiry as universal. As such, the hegemonic discursive rationalizations of space exploration and conquest ,re)produce both heterosexuality as unmarked (that is, thoroughly normal ­ ized) and the heterosexual imperatives that constitute suitable space-able people, practices and behaviours. As the introduction to this volume highlights, the exploration and utilization of outer space can thus far be held up as a mirror of, rather than a challenge to, existent, terrestrially-bound, political patterns, behaviours and impulses. The new possibilities for human progress that the application and development of space technologies dares us to make are grounded only in the strategy ­ obsessed (be it commercially, militarily or otherwise) realities of contemporary global politics. Outer space is a conceptual, political and material space, a place for collisions and collusions (literally and metaphorically) between objects, ideas, identities and discourses. Outer space, like international relations, is a global space always socially and locally embedded. There is nothing out there about outer space. It exists because of us, not in spite of us, and it is this that means that it only makes sense in social terms, that is, in relation to our own constructions of identity and social location. In this chapter, outer space is the problematic to which I apply a gender analysis; an arena wherein past, current and future policy-making is embedded in relation to certain performances of power and reconfigurations of identity that are always, and not incidentally, gendered. Effective and appropriate behaviour in the politics of ourer space is configured and prescribed in particularly gendered forms, with heteronormative gender regulations endowing outer spaces hierarchies of technologically superior, conquesting performance with theif everyday power. It is through gender that US techno-strategic and astro-political discourse has been able to (re)produce outer space as a heterosexualized, masculinized realm. Heteronormativity K 1NC 2. The drive to colonize space precludes queer identities and concretizes sexual difference. This reinforces heterosexism and turns women into commodities. Casper and Moore 95 (Monica J. , Ph. D in sociology from the University of California, San Francisco, feminist scholar and researcher on reproductive justice. Lisa Jean, Ph. D in sociology from the University

Pulmonary Hypertension Syndrome in Fast-growing Broilers

Pulmonary Hypertension Syndrome in Fast-growing Broilers This study investigated variations of plasma angiotensin II and gene expression of renin, angiotensin converting enzyme (ACE) and angiotensin II type 1 receptor (AT1R) in the heart of pulmonary hypertensive chickens. Plasma angiotensin II was significantly increased at 28 days of age (P1R was increased at 12 and 42 days (P1R and ACE transcripts in the left ventricle of the treated group were increased at days 12 and 42 respectively compared to controls (P1R mRNAs were relatively upregulated in heart of chickens developing pulmonary hypertension while considerable reduction of renin/ACE and elevation of AT1R in right ventricle of heart may involve in dilated cardiomyopathy. Key words: Renin-angiotensin system, Pulmonary hypertension, Broiler chicken. Introduction Pulmonary hypertension syndrome (PHS, ascites) in fast-growing broilers is an elevated blood pressure within the pulmonary circulation (Baghbanzadeh and Decuypere, 2008). Pulmonary hypertension initiates the sequential development of hypoxemia, right-sided congestive heart failure, central venous congestion, cirrhosis of the liver, and accumulation of ascitic fluid into the abdominal cavity (Balog, 2003). It is commonly accepted that PHS in fast-growing broilers is a direct effect of right atrioventricular valve insufficiency, ventricular volume overload and right ventricular dilation and failure (Baghbanzadeh and Decuypere, 2008). In PHS, a high vascular resistance due to an anatomically inadequate pulmonary vascular capacity and excessive vascular tone reflecting an imbalance between pulmonary vasoconstrictors and vasodilators has been demonstrated (Wideman et al., 2013). Many vasoactive elements are involved in the pathophysiology of PHS such as norepinephrine, thromboxane,endothe lin, serotonin, nitric oxide, prostacyclin and angiotensin II (Teshfam et al., 2006, Hassanpour et al., 2009, Hassanpour et al., 2011, Wideman et al., 2013). Pathophysiologic alterations in the cellular and molecular levels of this syndrome have been noted (Kim and Iwao, 2000, Sato et al., 2012, Hassanpour et al., 2013a, Hassanpour et al., 2013b). Angiotensin II (Ang II) is the central active component of the renin–angiotensin system (RAS) that plays a major role in regulating the cardiovascular system, and disorders of the RAS contribute largely to the pathophysiology of hypertension, renal disease and chronic heart failure (Dostal and Baker, 1999). This system is an ever-evolving endocrine system with considerable checks and balances on the production and catabolism of angiotensin peptides most likely due to the manifold effects of angiotensin (Putnam et al., 2012). In the RAS, a precursor peptide, angiotensinogen, is cleaved by renin to form the decapeptide angiotensin I. The dipeptidase angiotensin-converting enzyme (ACE) cleaves angiotensin I to form the octapeptide angiotensin II (Levy, 2004). Ang II, through the activation of specific Ang II types 1 and 2 receptors (AT1R; AT2R), regulates cardiac contractility, cell communication, and impulse propagation. In addition, Ang II is involved in cardiac remodeling, gro wth, and apoptosis (Paul et al., 2006, Ferreira et al., 2008). The concept of a local RAS located in the heart with autocrine and paracrine roles has been confirmed in mammals by many studies, particularly with the demonstration that elements of the RAS and Ang receptors are present in cardiac tissue (De Mello and Danser, 2000). The objective of this study was to determine plasma angiotensin and the relative amounts of renin, ACE and AT1R mRNA expression in the heart ventricles (right and left) of broiler chickens with pulmonary hypertension experimentally induced by 3,5,3†²-l-triiodothyronine (T3). This hormone increases metabolism via increasing number and size of mitochondria and stimulation of the cell membrane enzyme Na+-K+ ATPase), thus, increases oxygen consumption and requirement (Griffin and Ojeda, 2000). The increased body demand for oxygen prompts an increase in cardiac output. High cardiac output triggers an increase in lung arterial pressure, presumably because of the low compliance of the pulmonary vasculature (Balog, 2003). Materials and methods Birds and treatments A total of 60 One-day old male Ross 308 broiler chickens were assigned to a control or treatment group (30 birds per group). Each group was randomly divided into three equal replicates of 10 chickens per pen. The chickens were reared for seven weeks on wood shavings under standard conditions and provided ad libitum access to water and a standard ration (Starter: 12.6 MJ metabolisable energy (ME)/kg of diet, 230 g/kg crude protein (CP), Grower: 13.2 MJ ME/kg of diet, 210 g/kg CP, Finisher: 13.4 MJ ME/kg of diet, 190 g/kg CP formulated) to meet requirements for broilers . In the treatment group, T3 was included in the basal diets at a concentration of 1.5 mg T3/kg after day 6 of rearing period (Hassanpour et al., 2013a). Throughout the study mortality was recorded daily. Those broilers that died during the experimental period were examined for lesions of heart failure and ascites. The Institutional Animal Care and Use Committee of Ahvaz and Shahrekord Universities approved all procedures used in this study. Assessment of right ventricular hypertrophy At 12 and 42 d of age, six chickens from each group were selected at random, weighed and killed by decapitation. The heart was resected and right ventricle hypertrophy was estimated as described by Teshfam et al. (2006). The ratio of right ventricle to total ventricle (RV/TV) was calculated as an index of pulmonary hypertension. Chickens with an RV/TV ratio >0.28 were classified as pulmonary hypertensive chickens (Wideman, 2001). The right and left ventricles of the heart were immediately frozen in liquid nitrogen and stored at -70 °C for subsequent RNA analysis. RNA extraction and cDNA synthesis In this experiment, frozen ventricular tissues which had been prepared in the aseptic condition, were homogenized in a liquid nitrogen bath. Total RNA from right (six samples from each group at 12 and 42 days) and left ventricles (six samples from each group at 12 and 42 days) was extracted by a guanidine / phenol solution (RNx plus, Sinaclon Bioscience, Karaj, Iran). 100 mg of homogenized tissue was prepared in this solution. The homogenate was then mixed with chloroform. The resulting mixture was centrifuged (9000 rpm, 4 °C, 15 min), yielding an upper aqueous phase containing total RNA. Following 100% isopropanol precipitation, the RNA pellet was washed with 75% ethanol. The RNA samples were resuspended in DEPC-treated water. Total RNA was treated with RNase-free DNase (Sinaclon Bioscience, Karaj, Iran) to avoid amplification of contaminating genomic DNA. RNA was evaluated by agarose gel (1.5%) electrophoresis to determine extracted RNA quality as indicated by discrete 18S and 28 S rRNA bands. The amount and quality of RNA were determined by spectrophotometry. Only RNA of sufficient purity, having an absorbance ratio (A260/280) greater than 1.9, was considered for synthesis of cDNA. Total RNA was reverse transcribed into cDNA in a short time after extraction (less than 6 hours) using M-MLV reverse transcriptase (Sinaclon Bioscience, Karaj, Iran) as described by Hassanpour et al. (2010). The reverse-transcription (RT) was done in a 20  µl volume containing 2  µg of extracted RNA, 200 ng random hexamer, 0.5 mM dNTP. This mixture was heated to 65 °C for 5 min, and 40 u of RNase inhibitor, RT buffer (50 mM Tris-HCl, 75 mM KCl, 3 mM MgCl2), 10 mM DTT and 200 u M-MLV reverse transcriptase were added. This mixture was incubated for 5 min at 25 °C, followed by 50 min at 38 °C. The reverse transcription mix was heated to 75 °C for 15 min to denature the RNA and then stored at -20 °C. Quantitative real time PCR Analysis In this study, relative quantification of real time PCR was used to measure changes in a gene expression in response to T3 treatment. The levels of renin, AT1R, ACE and ÃŽ ²-actin transcripts were determined in the six samples of right and left ventricles from each group at 12 and 42 days by real-time reverse transcriptase (RT)-PCR using Eva-Green chemistry (Sinaclon Bioscience, Karaj, Iran). This method requires a suitable internal standard to control for variability between samples and to normalise the input load of cDNA. ÃŽ ²-actin was used as an internal standard. Specific primers of Renin, AT1R, ACE and ÃŽ ²-actin were designed with Primer-Blast (www.ncbi.nlm.nih.gov/tools/primer blast/index.cgi?LINK_LOC=blastHome). The expected products of primers in PCR were checked in Nucleotide-Blast (www.blast.ncbi.nlm.nih.gov/Blast.cgi?PROGRAM=blastnPAGE_TYPE=BlastSearchLINK_LOC=blasthome) which found no similarity with other chicken genes. Primers are listed in Table 1. PCRs were carried out in a real-time PCR cycler (Rotor Gene Q 6000, Qiagen, USA) in three replicates for each sample of ventricles. 1  µl cDNA was added to 4  µl Titan Hot Taq Eva-Green Ready Mix (Sinaclon Bioscience, Iran), 0.5  µM of each specific primer in a total volume of 20  µl. The thermal profile was 95 °C for 5 min, 35 cycles of 95 °C for 40 s, 60 °C for 35 s and 72 °C for 30 s. At the end of each phase, fluorescence was assessed by the real-time PCR cycler and used for quantitative objectives. The no-template control and no-reverse transcriptase control were used to check contamination in the PCR reagents. Gene expression data were normalized to ÃŽ ²-actin. Data were analyzed using Rotor Gene-software, version 2.0.2 (build 4) (Qiagen, USA) and LinRegPCR software version 2012.0 (Amsterdam, Netherland), to give the threshold cycle number and reaction efficiency (Ruijter et al., 2009). Relative transcript levels and fold changes in transcript abundance were calculated using eff iciency adjusted Livak methodology (à ¢Ã‹â€ Ã¢â‚¬  Ãƒ ¢Ã‹â€ Ã¢â‚¬  CT method) (Livak and Schmittgen, (2001). Measurement of angiotensin II in plasma The six chickens per group at 12, 21, 28, 35 and 42 days were selected for blood collection. Blood samples were collected from the brachial vein in heparinized syringes and centrifuged at 2,500g for 10 min to obtain plasma. The total amount of Ang II plasma level was quantified by using a commercially available Ang II-EIA kit (catalog No.: S-1133, Bachem Chemical Company, Germany) following the manufacturers instructions. Plasma proteins was precipitated as follows before the use of this kit. Briefly, 1 mL plasma was mixed with 2 mL acetone and centrifuged (10000 rpm, 4 ºC, 10 min). The supernatant was extracted with 4 mL petroleum benzine and left at room for 30 min. After discarding the ether phase, the aqueous, lower phase containing the angiotensin was evaporated to dryness at 40 ºC. The dried extracts were redissolved in 0.25 mL assay buffer (0.1 M Tris-HCl, (pH=7.4), 3 mg/mL bovine serum albumin and 2 mg/mL neomycin sulfate) and stored at -20 ºC prior to assay (Gray and S imon, 1985). The materials for protein precipitation were purchased from Sigma-Aldrich Chemical Co. The Ang II-EIA kit is an in vitro quantitative assay for detecting the angiotensin II peptide based on the principle of a competitive enzyme immunoassay (competitive binding to the Ang II antibody between biotinylated Ang II peptide and peptides in samples). This kit has intra-assay variation Statistical analysis Data are represented as mean  ± SE. Comparisons were made using an independent sample t-test between each treatment and its control. Statistical analysis was done using SPSS-16 software (SPSS Institute Inc.). All data were checked to have a normal distribution and log transformed if necessary. Any data requiring log transformation were back-transformed for presentation of data. P values less than 0.05 were considered significant. Results Estimation of right ventricular hypertrophy The RV/TV ratio was greater in the treated groups at 42 days of age (0.303  ± 0.021) than controls (0.215  ± 0.017) (P=0.004), while this ratio was not significant at 12 days (control: 0.154  ± 0.014; treatment: 0.171  ± 0.012) (P=0.091). The increase of RV/TV ratio was 29% at 42 days. The clinical signs of ascites was observable in the most treated chickens at the end of rearing period. Expression of renin, AT1R and ACE genes in the right and left ventricles Real-time PCR results of renin, ACE and AT1R genes are shown in Figs. 1–3. The expression of ÃŽ ²-actin was detected in all samples. The renin, AT1R and ACE genes were expressed in the right and left ventricles of control and T3-treated broilers at 12 and 42 days of age. The relative amount of renin mRNA expression in the right ventricle of the treated groups was significantly increased at 12 days (15.5 fold) (P=0.009) and decreased at 42 days (4 fold) of age compared to controls (P=0.012; Fig. 1). The relative amount of ACE mRNA expression in the left ventricle of the treated group was significantly increased (9 fold) at 42 days of age compared to controls (P=0.008), but did not differ at 12 days of age (Fig. 2). In the right ventricle, the expression of this gene was increased (2.9 fold) at 12 days (P=0.031) while decreased (3 fold) at 42 days of age in the treated group compared to control (P=0.024). The relative amount of AT1R mRNA expression in the right ventricle of the treated group was significantly increased at 12 (5.9 fold) (P=0.036) and 42 (3.7 fold) (P=0.044) days of age compared to control. In the left ventricle of the treated group, the mRNA amount of this gene was only higher (3.9 fold) at 12 days of age than control (P=0.043; Fig. 3). Assessment of plasma angiotensin II The level of Ang II was measured in plasma samples of chickens at 12, 21, 28, 35 and 42 days of age. The amount of Ang II was significantly increased in T3-treated chickens only at 28 days of age when compared with control (P=0.041; Fig. 4). In this study, total mortality was 23.3% for treatment group and 3.3% for control group. Discussion In the present study, the effect of T3 hormone was observed at 42 days of age which increased cardiac index (i.e., RV/TV > 0.28). According to Wideman (2001), this high cardiac index is associated with sustained pulmonary hypertension (significant high blood pressure of pulmonary artery and right ventricle). In T3-treated chickens of our experiment, cardiac index was not critically high to be noticed as pulmonary hypertension at 12 days of age. Thus, any alterations in cardiac RAS gene expression at this age were not related to this syndrome (Klein and Danzi, 2007, Vargas et al., 2012). Ang II, apart from its effect of elevating arterial pressure, exerts mitogenic and growth promoting effects on cardiac myocytes; both of these effects contribute to the development congestive heart failure (Varagic and Frohlich, 2002). In our experiment, the amount of plasma Ang II considerably was higher at 28 days of age and so at this time of rearing period could be critical in the incidence of PHS , as previously suggested by Hassanpour et al. (2011). However, our data showed that Ang II may be involved as an important factor in the induction of PHS, but its role in the development of this syndrome and heart dilation is not predominant, versus PHS in mammals (Wollert and Drexler, 1999). It must be noticed that hyperthyroidism increases degradation of proteins far exceed synthesis (Decuypere et al., 2005). Thus, variation of Ang II amount during rearing period of chickens could be affected by excess T3. At 42 days of age, cardiac index was considerably high to cause heart failure and PHS. It is noticed that this stage could be associated with heart dilation, which may differ cardiomyocytes structurally and functionally from hypertrophic stage (Lowes et al., 2002, Hassanpour et al., 2013a). Thus, alternations in the expression of mentioned genes in the heart ventricles, particularly in the right ventricle, which was more affected by PHS than the left ventricle, could be due to dilated cardiomyopathy. Renin mRNA has been detected in the heart of various species (Paul et al., 2006). Pieruzzi et al. (1995) described that volume overload of heart was able to increase renin mRNA in the rat heart. In contrast, Iwai et al. (1995) were unable to confirm these findings. In the present study, mRNA variations of this gene were not considerable in the left ventricle of the treated chickens while in the right ventricle, conspicuous increase (12 days) and decrease (42 days) were observed. The initial increase of renin mRNA may be influenced by volume overload of heart due to thyroid hormone while consequent decrease of this gene could be due to occurrence of the PHS. As previously mentioned, the end stage of PHS could be associated with dilated cardiomyopathy of the right ventricle in which cardiomyocytes are unable to contract properly. Apparently, this disability occurs in the expression of many genes (Ladenson et al., 1992, Lowes et al., 2002, Teshfam et al., 2006, Hassanpour et al., 2013b) . A reduction of renin mRNA in the right ventricle may be due to negative compensatory feedback of cardiomycytes against high activation of systemic RAS (high plasma Ang II). It may be also noticed that T3 initially stimulates expression of genes (such as renin) and then, suppresses transcription in long time, similar to its effect on protein (Ruckebusch et al., 1991). Further, the elevation of ACE mRNA might be influenced by thyroid hormone and initial induction of hypertrophy in the heart ventricles, while the reduction of this transcript occurred in the dilated right ventricle at the end stage of PHS. Hao et al. (2013) reported an increase of ACE mRNA and concentration of Ang II in the right ventricular tissue of cold stress-chickens at 42 days of age. This apparent discrepancy between our results and study of Hao et al. (2013) could be due to different routes in the induction of PHS. Comparison of cardiac index in these two studies confirms that induction of PHS with T3 was more severe than cold stress. Probably, the right ventricular remodeling in the cold stress-chickens was not completely progressed. Thus, it could be logical reason for increasing of ACE mRNA and Ang II in the hypertrophic right ventricle. The increasing of AT1R in the heart hypertrophy and heart failure has been confirmed (Barlucchi et al., 2001, Diniz et al., 2007) which is in relative agreement with our findings. Wollert and Drexler (1999) reviewed that AT-receptors-dependent signaling cascades potently modulate cardiac myocyte function and growth. They also reported that cardiac hypertrophy in response to haemodynamic overload can occur independently of the AT-receptors. In conclusion, the gene expression of renin, ACE and AT1R was relatively upregulated in the heart of chickens developing PHS. The right ventricle of hearts from pulmonary hypertensive chickens showed considerable reduction of renin, ACE and elevation of AT1R which may be involved in dilated cardiomyopathy.

The Impact of the Media on anti-Communist Sentiment and the Palmer Raid

  Ã‚  Ã‚  Ã‚   After World War One and the Bolshevik Revolution in Russia, fear of communism was escalating in America. Everybody seemed to fear the so-called â€Å"Red Menace†, a term introduced by Edgar J. Hoover. Partnering with Hoover was a man named A. Mitchell Palmer, head of the Justice Department. Palmer became a leader in the fight against communism. He most likely was prompted by being a target of one of the infamous 1919 bombings (Dumenil 220). Palmer wanted to be known as the embodiment of Americanism, fighting all that threatened our society. He also had future hopes of running for the  Presidency. With anti-communistic attitudes building throughout the country, Palmer rounded up 500 federal agents on the night of January 2nd, 1920 to sweep through various towns in America capturing â€Å"reds†. These were called the Palmer Raids. Thousands of immigrants were arrested and held without due process. They were given no rights when arrested and their homes were raided without warrants. Eventually 240 immigrants were deported to Russia as a result of these raids.   Ã‚  Ã‚  Ã‚   The people of America were afraid their way of life was being threatened by the communists. Overwhelming fear of communism seemed to capture the whole attitude of our country in the early 1920’s. The fuel to this fire against communism, would have to be the media. I believe the media caused an escalation in the anti-Communist feelings during the times leading up to and during the Palmer Raids.   Ã‚  Ã‚   There are many ways the media influences society, but in the 1920’s the main source was newspapers. The New York Times was one of the most popular and prestigious papers of this time and also one of the most influential. Many people had fait in what they read and never second gu... ... Guest, Edward A.   â€Å"Heaven On Earth.†Ã‚   Detroit Free Press Magazine 11 Jan. 1920: 2 Hoyt, Edwin.   The Palmer Raids, 1919-1920 An Attempt to Suppress Dissent. New York:   The Seabury Press. Murray, Robert. Red Scare: A Study In National Hysteria, 1919-1920. Minnesota: North   Central Publishing, 1955. â€Å"Reds Plotted Country Wide Strike Arrests Exceeded 5,000, 2,635 Held; 3 Transports Ready For Them† New York Times 4 Jan 1920: 1 Remelgas, Alexandra. â€Å"News Reporting And Editorial Interpretation Of The Palmer Raids 1919-1920 By Three Detroit Newspapers: A Study† Thesis For Degree Of M.A. MSU, 1970,       Shulam, Alix.   To the Barricades: The anarchist Life Of Emma Goldman. New York.  Ã‚   Thomas and Crowell Company, 1971. Who Built America, v. II. â€Å"Between to Wars – The Palmer Raids.† CD Rom. 25 January  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2000.   http://chnm.gmu.edu/courses/hist409/red.html

Canada At War :: essays research papers

Any war is a horrific event that may last years. Wars leave a legacy of death and destruction. They aren’t just for soldiers and battlefields but for new weapons that make destruction possible on our lands, beneath our seas, and in our air. They bring suffering and death to all families, races and nationalities. No matter where you live during the wars, they can effect you; seeing families destroyed, lives taken and children screaming in horror. In each World War Canada took apart defending their parent country, helping the countries that needed their help. We, as Canadians, should feel proud because many men from our Canadian Troops gave up their families, their friends even their lives to give the countries that needed them the freedom that Canadians had.   Ã‚  Ã‚  Ã‚  Ã‚  The Black Watches were a famous Scottish army command known as the Royal Highland Regiment. The troop was founded when there were threats of local trouble in Scotland. So eight leaders each raised a company of soldiers designed to keep peace. The first duties included controlling the uprising clans in the Scottish Highlands.   Ã‚  Ã‚  Ã‚  Ã‚  The Battalion’s worth as a military was proven on many occasions. The troops were called out to serve for many months on the Canadian border of the Niagara Peninsula and the Eastern Townships during the Fenian Raids of 1886 and 1870. The Canadian Troops also set out in aid of the civil power in 1877 during the Orange Riots, the Quebec riots which were a year later and served at the smallpox Riot of 1885. Due to Canada’s service over seas in Africa, the Royal Highlanders were awarded the battle honour, South Africa 1889-1900.   Ã‚  Ã‚  Ã‚  Ã‚  1905 was the year that the Royal Highlanders Regiment was formally allied with the Black Watch Troops in Scotland, and in 1906 that army was ordered to form a second army. It was the only two-army command stationed in one city for years. On August 1st, 1914 Sir Robert Borden, the Prime Minister of Canada, offered the Black Watch’s of Canada to help Great Britain in a war against Germany, Great Britain accepted the offer. 300 of the men volunteered. During World War I, three more Black Watch armies were formed. By the end of the month the Black Watch has over 1,000 men. Over 60% of the original soldiers were of British origin. During the first acts of war, the Canadian army lost over a hundred officers, and nearly 460 other ranks.

Gifford Pinchot and Environmental Conservation :: essays research papers

Gifford Pinchot Gifford Pinchot was one of America's leading advocates of environmental conservation at the turn of the twentieth century. Born into wealth and endowed with imagination and a love of nature, he shared his money, possessions and intellect to further the causes of the common good. It was at Grey Grey Towers that James Pinchot first encouraged his son to explore the profession of forestry. But such training did not yet exist in the United States, so, after graduating from Yale University in 1889, Gifford went abroad to study at L’Ecole Nationale Forestiere in Nancy, France. With equal fervor Pinchot set to work. In the next two decades he raised forestry and conservation of all our natural resources from an unknown experiment to a nationwide movement. He became head of the Division of Forestry in 1898 and under President Theodore Roosevelt was named Chief Forester of the redefined U.S. Forest Service. National forest management was guided by Pinchot’s principle, â€Å"the greatest good of the greatest number in the long run.† His magnetic personal leadership inspired and ignited the new organization. During his government service, the number of national forests increased from 32 in 1898 to 149 in 1910 for a total of 193 million acres. Pinchot and Roosevelt together made conservation public issue and national policy. Roosevelt considered the enactment of a conservation program his greatest contribution to American domestic policy. Gifford Pinchot was born at Simsbury, Connecticut, on August 11, 1865, in a house recently purchased by his grandfather, Amos R. Eno. The home had earlier been owned by Gifford's great grandfather, Elisha Phelps, a distinguished politician who served as Speaker of the U.S. House of Representatives during the 1820's. Gifford grew up spending his early summers with relatives in Connecticut and the rest of his time in New York City. Because of his father's business interests abroad, the family traveled extensively while Gifford was a child. He prepared for college at Phillips Exeter Academy, and in the fall of 1885, entered Yale University. Deciding to pursue forestry, and finding no such beast at Yale, he left for Europe after graduation to pursue his dream. When Roosevelt failed to win the Republican presidential nomination from Taft in 1912, Pinchot took an active role in founding the new Progressive Party, commonly known as the Bull Moose Party.

William Pickton Anthropology

After reading the article in assignment one, complete the following questions. 1. Analyse the behaviour of William Pickton using the three different social science perspectives. Choose one theory from psychology, sociology, and anthropology. Using each perspective, write a one page analysis of the behaviour of William Pickton. Write a perspective for each social theory (three pages in total). 2. Write a hypothesis to research a serial murderer using the following social science theories: Psychoanalysis, Functionalism, and Feminism.For example, a Marxist could look at the economic inequalities as a means of promoting a feeling of helplessness. This helpless feeling could promote feelings of anger against anyone who possesses any means of production, and has control of his/her life. Lashing out against a community that is capable of supporting itself is a means of gaining power. Miller's job is in the service industry and does not involve the direct production of goods. Not controlling the means of production forces him to sell his skill. 3. INDEPTH: PICKTON The missing women of VancouverCBC News Online | Updated Aug. 10, 2006 4. After investigators spent 18 months excavating his Port Coquitlam farm, Robert William Pickton faced 15 murder charges in Vancouver's missing women case in 2002. In May 2005, Crown attorneys added 12 more first-degree murder charges against Pickton, bringing the grim total to 27. One of those charges was eventually dropped in March 2006, after a judge ruled Pickton could not be tried for killing an unidentified victim. In July 2003, B. C. provincial court judge David Stone ruled there was enough evidence to take Pickton to trial.This came after an extensive six-month-long preliminary hearing. But in June 2004, lawyers working on the case said Pickton's trial won't start until spring 2005 at the earliest. In December 2004, Pickton's defence team asked for another delay to give them time to examine DNA evidence. The trial date was further delayed when prosecutors added the 12 additional charges in May 2005. Pickton's trial didn't start until late January 2006. The voir dire phase of the trial, in which lawyers argue over what evidence will be admissible, is expected to last several months on its own.Reporters are not allowed to disclose material presented during voir dire because it may be ruled inadmissible. However, Crown prosecutors and Pickton's lawyers agreed they can start putting evidence to a jury in January 2007. Jury selection is scheduled for December 2006. It's expected 3,500 people will be called for jury duty, up substantially from an average of about 500 in other murder cases. And to lessen the burden on the jurors, a B. C. judge ruled that Pickton's trial will be divided into two parts. He will first be tried on six counts of murder.Justice James Williams said prosecutors can still seek a separate trial for the remaining 20 victims. He said severing the counts maximizes the chances that the case will proceed properly without a mistrial. And, he added, the evidence in these six cases – the alleged murders of Sereena Abotsway, Mona Wilson, Andrea Joesbury, Brenda Wolfe, Georgina Papin and Marnie Frey ? was â€Å"materially different† than the others. The case against Robert Pickton Rebecca Guno, a drug addict and prostitute, vanished from Vancouver's downtown eastside in June 1983.Her name was the first of 61 that would eventually be placed on the list of women to disappear mysteriously from the drug-infested area over the two decades that followed. It wasn't until 19 years later, early in 2002, that charges were laid in any of the cases. The charges came not long after police focused their efforts on a farm in Port Coquitlam, outside Vancouver. Dozens of officers scoured the farm in search of evidence. Within months, the owner of that farm, 53-year-old Robert William Pickton, would face seven murder charges.In July 2002, police made a plea for the public's help in l ocating nine more missing women, and said that if they cannot be found, their names will be added to the list of 54 other women who are missing. In September 2002, Pickton was charged with four more murders. One month later, four additional charges were added, bringing the total to 15. On January 9, 2003, days before Pickton's pretrial hearings began, traces of another missing woman were found on the pig farm. Police told the woman's mother that they did not want to lay any more charges until the pretrial started, fearing it would delay the case.Pickton's preliminary hearing, which began January 13, 2003, was winding down on July 20 when police expanded their investigation to include a roadside marsh in Mission, B. C. RCMP said the new search, to involve 52 anthropologists and two soil sifters, was prompted by findings made by searchers at the Port Coquitlam farm. A publication ban was placed on the pre-trial hearing to ensure information was not broadcast to potential jurors before the case is brought to trial. Nonetheless, evidence from the preliminary hearing was reported in newspapers, broadcasts and Web sites in the U.S – something Pickton's lawyer was afraid of. â€Å"Our concern all along is that we cannot control that,† said Peter Ritchie. â€Å"And so we're going to have to follow that to see what has been published. † The Pickton case is now the largest serial killer investigation in Canadian history (Clifford Olson pleaded guilty in 1982 to killing 11 children in B. C. ). Families of the missing women have accused Vancouver police of mishandling the investigation from the beginning by ignoring evidence that a serial killer was at work.The RCMP became involved in 2001. The families also say police neglected the cases because many of the women were prostitutes and drug addicts. It wasn't until August of 2001 that Vancouver police began hinting that a serial killer could be responsible for the disappearance of the missing women. At the time 31 women had vanished, but four had been accounted for and two of those were confirmed dead. Dr. Elliott Leyton, an anthropology professor at Memorial University in St.John's, Newfoundland, who wrote a book on serial killers called Hunting Humans, says that police are rightly reluctant to identify serial murders because public panic often follows. â€Å"Responsible people have to be careful about making wild pronouncements about possible serial killers,† Leyton says. â€Å"And when we are not sure if it is true, then it is inappropriate to throw people into a state of panic. Prostitution is a very dangerous profession and many of the people in it are wanderers and not well-connected to any conventional system of government controls or social services.So they can drift away from the system without being noticed for a very long time, even when nothing may have actually happened to them. † 5. Leyton argues that it may be irresponsible to assume that a serial kil ler may be at work in Vancouver. The RCMP task force has repeatedly said that it cannot speak about the ongoing investigation and only concedes that a serial killer may be involved. But Leyton admits that when you have a number of people missing from a particular social type you have to ask questions.The first indication that there was a significant number of prostitutes missing as far back as 1978 came to public attention in July of 1999, when the Vancouver Police and the Province's Attorney General published a poster offering a reward of $100,000 for information leading to the arrest and conviction of the person or people involved in the disappearances. Even the popular U. S. TV program America's Most Wanted aired a segment on the missing prostitutes, but few leads surfaced. In the spring of 1999, two Vancouver detectives teamed up with two RCMP detectives to review the file pertaining to the 31 missing women.In August of that year police began investigating an account by a woman, not a prostitute, who said that a man snatched her from the stairwell of a hotel in Vancouver's downtown eastside. The woman jumped from her captor's moving vehicle to escape. 6. Accusations that police haven't done enough reached a fever pitch when former detective and geographic profiler Kim Rossmo claimed he told police that a serial killer was at work in the Vancouver area and was ignored. Rossmo said that disappearances from the neighborhood were normal, but that the number of incidents was abnormally high between 1995 and 1998.Rossmo, who sued the Vancouver department for wrongful dismissal when they failed to renew his contract, claimed that a single predator was responsible for killing prostitutes in downtown Vancouver. The Vancouver department dismissed his claims as sour grapes. Leyton says that the difficulty in assembling a case is that these kinds of killers typically prey on strangers, so it becomes much more difficult for police to make the connections required to co nfirm the presence of a serial killer. 7. Article reprinted with permission from the CBC.

What I Have Learned in This Course

I have learned a great deal in this course in relation to writing argumentative essays. There is much research involved, as well as objectivity to the position taken on a particular subject. These are, what I have learned, to be the two most important factors in the preparation for a paper. A writer must look at all possible arguments to support his or her position and make this very concise in the thesis statement in the first paragraph of the work. Similarly, one must look at any counterarguments that could arise from the thesis and explore these, as well. All of this research must be done before the paper is written and woven in the supporting paragraphs in the piece. Of equal importance is taking a professional stance on the position/thesis and not an emotionally-driven stance. Using â€Å"I† statements is unacceptable, such as stating â€Å"I think that this is the best policy†¦ †, for instance. Conclusions must come from extensive data review and demonstrate an extremely objective, yet clear stance on the subject from beginning to end. All supporting paragraphs, after the introductory paragraph, that includes the thesis and main points that support it, should be filled with explanatory data to provide cause for the writer’s position. After these arguments (supported by other research) are presented, then counterarguments should be noted. Having not only an literature review before beginning a paper, but, also, an outline with supporting arguments for the position and counter claims to the position with a response to them will make this portion of the argumentative paper easier and is extremely beneficial to the first draft of the work. It is standard in a shorter essay to use four supporting paragraphs that all flow consistently from paragraph to paragraph and a conclusion that does not introduce new facts, but highlights the importance of the writer’s previous information in this final paragraph. This final paragraph should not simply reiterate everything that is already written, but restate the main points and help further support the important stance taken on an issue. This â€Å"wrap-up† of the paper should leave no doubt in the reader’s mind as to exactly what the writer intends the reader to absorb and the importance of the issue to that reader. If further writing and research on the subject is planned, the final paragraph should indicate this. As many times, a short argumentative essay may evolve into a larger research project. After compiling the research, the outline, and then the first draft of the essay, a writer must then review the work and make any needed changes to the paper. Grammatical errors should be corrected, as well as any language that is unclear and may confuse the reader. These essays must be very precise and to the point, so they may involve more than one revision to make a great final paper. I have, also, learned to ask for help involving feedback and constructive criticism, to help understand how another person views my essay. I have learned so much in this class involving this topic and realize that if I follow these â€Å"rules† of writing I can create a great paper. It was hard for me personally, to ask for help, but learned that that is one of the best ways to learn more about how to be a better writer, listener, and student.

Jacksons Building Centres Essay

Introduction: A large to medium sized business such as Jacksons need quite a big Human Resources department. They perform a key role in the company’s day to day operations. This department cover many areas such as, recruitment and training, organisation at department levels and looking at competition, these are just a few aspects of the department but are all needed so make the business run efficiently. This Human Resource based project I am going to base on Jacksons Building Centres. The main aim of this study is to investigate the five main areas of Human Resources which are: * Human resource planning * Recruitment and selection * Training and development * Performance management * Motivational theory Human resource planning: In an ideal world businesses should plan ahead when it comes to human resources. A well-organized business will have forecasts and projections of its future staffing needs. These will then be matched to forecasts and projections about the local labour market, which means that the business can develop appropriate strategies for the recruitment, training and development of its staff. Projected Levels of Employment in Lincolnshire: Work Force Lincolnshire Total Number in Employment 219,085 % of all working age in employment 75.2 % of Male Full-Time 42.7 % of Female Full-Time 6.6 % of Male Part-Time 23.4 % of Female Part-Time 27.2 The types of jobs that are in decline in Lincolnshire: The two main types of jobs that are in decline in Lincolnshire are: * Farming – this is due to more to increased mechanisation so the ratio of work complete by machines to human is decreasing, thus less man power is needed. * Heavy Engineering – the majority of heavy engineering companies have left the area only leaving the largest which is Alstom. Due to Jacksons not being involved in these sectors the decline in certain areas of employment does not have an effect on the business. Technological advances, changes in social behavior, demographic shifts and economic conditions are driving fundamental changes in the structure of the labour market and the playing field on which competition is laid for labour. The competitiveness with other employers is affected by general labour market forces. Recruitment and Selection: Recruitment and Selection is a well-worn topic, whish is traded fully in all major texts. There is always a tension between getting the right person for a job and how much resource in terms of time and money is devoted to recruitment. The main ways in which Jacksons recruit is via Job Centres and Local News papers. This encourages people who live in the local area to apply for the job. The Selection Process for the management scheme: Requirements: – Between the ages of 18 and 24. – 4 GCSEs – 2 A Levels Application: * Approximately one hundred people apply for four positional available, * They then look for suitability for the position in Jacksons case Energetic and hard working, * They then select the definite no’s: * not complete application forms, * poor handwriting * poor literacy * They then look for the applicants that they like: * Sociability quality * Good Motivational qualities * A Spark! They then invite the selected applicants to an assessment centre where they undergo a series of tasks. They are first split up into groups of around twelve for around half a day where the do exercises based on: – Motivation – Sociability – Team Work During this time they look for the Contribution of the applicant or domineering and no contribution, within this they look for a balance between them. They then have a half an hour paper base study where they have to figure an appropriate solution to a given problem. From the assessment centre they narrow the candidates down to 2 or 3 which will be interviewed. The interview will be based and assessed on: – A Balanced approach – Halo Effect – Avoiding bias – Describe personalities – Numeracy Questions – Case study during interview (customer service problem) – Move away from Psychometric tests – Looking at objectives An interview report is then compiled. If the applicant is successful then they will be asked back to another interview with Branch managers and other high status employees. They will then offer 4 to 6 placements within a month to 6 weeks. Included in the next few pages are examples of the Application Form and the Employment Interview Report. Training and Development: Jacksons run a management trainee program which has been running for around twenty years. Jacksons say it has been a strong contributory factor in their continued success, providing their branches with a steady stream of capable Merchant Managers. The programme consists of two stages. The first lasts for two years, in which time trainees will gain a valuable insight into the running of a busy Builders Merchant. The programme will be agreed at the beginning of the course and is designed to acquaint the trainee with a merchant’s environment, as well as learning and developing valuable personal competencies, such as time-management, assertiveness and communication skills. Knowledge will be developed from grass roots level where the trainee will work in a number of departments, building up an understanding of both the products we sell and customers we deal with. Progress is assessed regularly, both verbally and by written appraisal. Upon successful completion of the first phase the trainee will move onto the second stage of the programme, where there will be more specific management development lasting up to one year. Transport/Warehouse Building Materials Plumbing and Heating Sales Plumbing Office Heating Office Ironmongery Bathroom Showroom Kitchen Showroom Jackson Hire Timber one month three months three months two months two months three months three months one month three months three months In addition to the above, you will also spend time in the following areas: a. Accompanying a Company Representative b. Accompanying a Lorry Driver c. A period in the Accounts Office As a trainee manager you will also take part in special projects such as trade shows, corporate promotions and careers conventions. You will also spend time working at one other branch. This gives you the opportunity to work with people from around the group. Motivational Theory: Training in motivation is important in helping learners develop self-regulatory skills to set their own goals and manage their own learning and performance. Evaluating motivational levels in a learning situation also allows the instructor to determine the clarity of their units’ directions, and measure the effectiveness of varying consequences to either success or failure of individual students (Driscoll, 2000). Keller adds curiosity and its measure and promotion are a key to promoting knowledge seeking behaviour (Keller, 1987). A prevalent model in motivational theory is credited to John M. Keller. The ARCS theory of motivation corresponds to each of the four letters of the acronym (Keller, 1984): A- Attention R- Relevance C- Confidence S- Satisfaction Attention Keller’s Attitude of Inquiry (1987) is a phrase used to describe the attention level desired to promote learning. He recommends varying presentation styles in order to maintain student attention (Keller,1983). Driscoll suggests presenting some materials through varying media, alternating lecture with demonstration, small group discussions, or class debates (2000). Relevance Instructors should relate lessons to their learners’ experiences by providing concrete examples and analogies. The more familiar something is, the more likely a student is to see it as relevant to their learning and use (Driscoll, 2000). Keller states that people enjoy learning more about things they already believe in or are more interested in (1987). Elementary teachers who used all four categories of ARCS found that relevance bore the strongest positive relationship to on-task behavior (Newby, 1991). Confidence Students gain confidence in their own abilities when experiencing success at challenging tasks (Driscoll, 2000). Students can be shown that seemingly unreachable goals can be attained through a series of organized, manageable sub goals and attainable small steps. Even failure can build confidence if the learner attributes failure to the poor use of strategies inherent to learning (Clifford, 1984). Satisfaction Students base satisfaction on the comparison of their achievements on balance with the achievements of those involved with them in the same learning environment (Keller, 1987). Elements increasing satisfaction can be verbal praise, incentives, and awards (Driscoll, 2000). The above four are the main sections that are obtained under the title ‘Motivational Theory’. Different Theories: Many theories have been established within the last one hundred years and it is not possible to consider each one of these. What is important in the study of motivation are the key names that have influenced today’s approach. Four major theories have remained at the forefront of motivational techniques and each one is linked to a different style of management they are: * Frederick Winslow Taylor * Douglas McGregor * Abraham Maslow * Frederick Herzberg. Performance management Performance Management refers to different strategies designed to get the best of a businesses work force. Different techniques are employed which attempt to relate performance with pay, or promotion or training. Such schemes are not always popular with workers. A method of creating fair individual and team will be used by the Human Resources department and this could be done by the SMART model: Specific use a clear language to describe exactly what is required Measurable identify numerical targets and outputs which can be counted and assessed Agreed agree these with the employee so that they take responsibility for their own output Realistic set targets that are attainable for each individual, according to their skills and competencies Time-related state specific dates when targets must be achieved and will be measured External Labour Market The external Labour market is important to the running of the Human Resources department of Jacksons. To attract people to the company they need to compete with other companies. This means that Jacksons have to be able to offer the best package for them to attract new workforces. One of the main things that Jacksons offer is the Management training course. This is a very sort after employment opportunity due to incorporating management and other valuable skills fitting for later employment opportunities. Another aspect of importance to the external labour market to the Human Resources department is the way jobs and such are advertised. This in many cases is what a potential employee is looking at. So the Human Resources department look at other companies methods and take the good points from them to increase efficiency of attracting potential employees.

Impact of Eve Teasing in the Society of Bangladesh

Impact of Eve teasing in the society of Bangladesh: By: S. khan joy Email: [email  protected] com Now Eve teasing is one of the main threats for Bangladesh because it is destroying the social balance. Eve teasing might seem harmless ‘fun' to some, but gets the nerve of the victims. The severe impact of eve teasing is taking away the lives of young girls as Bangladesh has witnessed recently.Based on empirical study (2008) the Hunger Project has identified some impacts of eve teasing in the society of rural Bangladesh. These are: a) Curtailed education: Sexual harassment increases girls' drop-out rate from school. Parents concerned about their daughter's honour or safety sometimes keep their daughters home and/or marry them off at an early age. b) Early marriage: Girls who are teased or harassed are also pushed into marriage, before they are physically or mentally prepared. ) Hindered development: Eve teasing contributes to maintaining the low status of women. It also hinders w omen in participating in the formal employment sector. As nearly half of the population of the country are women, for the economic development of the country their participation in employment is a must. d) Eve teasing† leads to young woman’s suicide in Bangladesh: RVEYING the newspapers over the last few months we must have to be shocked realising the unprecedented rate of suicide cases among the young girls due to eve teasing.As reported in the newspapers in the recent past Nurina, Elora, Simi, Trisha, Tonni, Swapna, Tithi, Rumi committed suicide to escape the cruelty of stalkers' repression. Over the last four months, as reported in The Daily Star, fourteen girls, due to repression of stalkers, opted for ultimate destiny of their lives finding no other alternatives. Apart from suicide, one statistics has revealed that during January-July 2008 period only, about 13,000 women became victims of eve teasing of different forms across the country.This figure counted only th e reported cases. Many occurrences remain unreported as the majority of the victims of eve teasing prefer to ignore this out of fear or not to be ‘disgraced' or part of a social ‘gossip'. The situation has become so alarming that, in general, it can be argued that at present no girl has been spared from being a victim of eve teasing in one form or another.

Intellectual property- Business Policies and Business Law Essay

Intellectual property- Business Policies and Business Law - Essay Example In some jurisdictions, copyright, patents, trademarks, trade secrets, and industrial design rights are also considered as common intellectual properties. This paper will discuss the business policies and needs regarding the creation and protection of intellectual property. Intellectual Property (IP) policies or laws As stated above, IP can be referred to an intangible form of property and it is entirely different from a personal property or real property. Knowledge and innovations have great roles to play in improving organizational performance. Nowadays, people recognize products in terms of brand names and hence companies give major focus on the promotion of their brand names. As Bagley and Dauchy (2011, p. 492) point out, individuals are given certain exclusive rights for the preservation of their intellectual property because governments and other legal bodies believe that the intellectual property rights would encourage the creators to make further innovations that may benefit t he society as whole. For instance, recently Samsung and LG jointly paid $964 million to Kodak in order to settle the intellectual property law infringement battle. Similarly, Kodak has also filed a suit against Apple’s iPhone and RIM’s Blackberry for the breach of patent laws. The extent of protection and enforcement of intellectual property rights largely varies from country to country. ... Both common law and statute play a significant role in the IP law relating to the creation and protection of intellectual property. Trade secrets are established on the strength of common law. In order to protect those trade secrets, both contract law and tort law provides certain legal options. Since trademarks, patents, and copyrights are under private ownership for a restricted period of time, specific statues are concerned with the creation and serving of such concepts. Similarly, artistic works such as books, photographs, paintings, and movies are subjected to copyright law. It is observed that businesses most often take advantages of trademark and patent laws since they are the primary beneficiaries of the protected property’s commercial value. US Constitution and Congressional legislature is the major institution responsible for the governance of copyrights and patents whereas state and federal laws are concerned with dealing with trademarks and unfair competition dispu tes. Since patent law is a very complicated and broad one, several adjustments are made to patent law according the nature of breach of contract. Most areas of the international IP law are governed by the federal as well as international treaty laws. The significance of protecting intellectual property was firstly expressed in the â€Å"Paris Convention for the Protection of Industrial Property in 1883 and the Berne Convention for the Protection of Literary and Artistic Works in 1886† (Understanding copyright and related rights). Industrial property and copyright are the two broad classifications under the concept intellectual property. Industrial property is

Brand Personality Personal Statement Example | Topics and Well Written Essays - 10000 words

Brand Personality - Personal Statement Example I need the first two chapters to review in three days, with journal reference. It is because, I make sure we do the right direction and we can discuss for the further. This will convenience for cooperate. Then keep going to develop the other. Of course, I need what topic you are going to do immediately. Pls, do not use too old journal except the original theory. In the first choice, I mainly study in how does brand personality affecting the purchasing intention or focus on the buying intention of consumer behaviour and attitude. All this idea is come from the journal Franz- Rudolf Esch and Tobias Langner 2006, "Are Brand forever How brand knowledge and relationships affect current and future purchases." Traci H. Freling and Lukas P. Forbes 2005, " An examination of brand personality through methodological triangulation, Traci H. Freling and Lukas P. Forbes 2005, "An empirical analysis of the brand personality effect" and Ulrich R.Orth and Renata De Marchi 2007, "Understanding the relationships between functional, symbolic, and experiential brand beliefs, product experiential attributes, and product schema: Advertising - trial interactions revisited." Refer to the attachment. In addition, it needs to explain why I use the digital or electric product to test it. It should needs to do one more same product category to compare with it, or to te st with different category. For the structure of the dissertation, I need t... d 1.2 the research context, 1.3 Objectives and Research question, 1.4 Motivation for the research, 1.5 Significance of the research, 1.6 Structure of the dissertation. It would be around 1000 words. In this chapter, I need strongly to point out why I go to do this project and what is the significance of this project by using the present theory or have theoretical/conceptual background. The most important thing is point out the gap in this paper. This is an argument dissertation. For the Hypothesis setting, it should be use the basics of Multi regression to process only. e.g. co-efficiency analysis, simple regression model or more complex regression model. Refer to the attachment. There is only we can use in this stage. In the objective and research question, the clearly flow chart to represent the relationship is required. In the chapter two, the literature review, the format would be 2.1 Introduction. 2.22.2.1.2.2.22.2.32.3.2.42.4.1...2.4.22.4.3and so onand the last one must have the summary or conclusion. In addition, they MUST have relationship and should relate to the topicit need systematically to develop it. I need the clearly flow chart to represent the relationship. And Why THOSE LITERATURES are related Words requirement around 3000. Chapter 3 of the methodology. I need the very simple and easy to understand for measure of the personality of buyer intent. (Deductive research) Just a simple, clear and logic step by step to measure (very common method for this measurement will be ok; of course it SHOULD BE the right method for this topic as we all know many method for different topic of different measurement). It will require such like 3.1 introductions, 3.2. research design, 3.3 data collects tools - Questionnaire/ interview, 3.4 data analysis and

In the The Cruciblediscuss the change that occur with the character oh Essay

In the The Cruciblediscuss the change that occur with the character oh Jonh Hale and Elizabeth Proctor - Essay Example Arthur Miller’s play, The Crucible by focusing on how the characters, John Hale and Elizabeth Proctor changed in the course of the play, and how that change brought both positive as well as negative feelings in them. John Hale is the young minister who is known for his knowledge on witchcraft. â€Å"..a tight-skinned, eager-eyed intellectual†¦called here to ascertain witchcraft he has felt the pride of the specialist whose unique knowledge has at last been publicly called for† (Miller). Hale enters the play when Reverend Parris asks him to examine the mysterious behavior of his daughter, Betty. In the initial stages of the play, he is the person who sets the witch trials into motion, investigating and finding out who are the culprits and asking them to confess or testify. But, in the course of the play, his drive to convict the accused supposedly involved in witchcrafts slows downs, as many hidden truths and the role of other persons comes into open. That is, when he listens to John Proctor and Mary Warren, he understands that Abigail was not telling the truths, including the reasons behind the children’s death. This creates a feeling in him that he might have trusted the wron g individuals. Also, when Rebecca was arrested and Proctor’s wife, Elizabeth was issued warrant for their involvement in witchcraft, Hale felt that he did not identified the true culprits. So, these events raises questions in his mind, whether he is right in going after the people involved in witchcraft, when so much deceits and false uttering is going on. So, in the climactic stages of the play, Hale belief in witchcraft weakens and in the court, he becomes the supporter of those, who are opposing the witch trials. So, John Hale changes from a dominant â€Å"witch-hunter† to a person, who losses control of the proceedings, undergoing both positive and negative feelings. Elizabeth Proctor, wife of John Proctor, is another main character who undergoes changes in the course of the play.